Sunrise is a club that organizes tours and hikes. In particular, climbing mountains (Elbrus, Kazbek, Fisht). My task was to to project the page design for each individual travel tour.
First of all, I started analyzing competitors, similar web-sites in the same business area, as well as searching for good references specifically for the design of each block, because a good site at presenting information and marketing is not always as good in UI/UX. After the analysis, I made an approximate plan of how the blocks would be arranged, which information would be in them, so when the web-site visitor will scroll it, he would receive information sequentially, being able to always perform the target action - book a place for the climb.
Then I started drawing the page and finding the style for the web-site.